Meet Heyday Strategy
Heyday (n): the period of a person’s or thing’s greatest success, popularity, or vigor.
Heyday Strategy is a communications consulting firm by Eden White for organizations that need compelling storytelling and meticulous execution.
Whether you need a strategic advisor, content producer, or campaign manager, Heyday Strategy is your communications partner who obsesses over every detail of your story – from discovery to design to delivery and beyond. We’ll apply the best practices, speed, and precision honed across 12+ years of experience leading high impact campaigns to build your brand’s Heyday.
Services
![Heyday Strategy Services, Executive Communications](https://heydaystrategy.com/wp-content/uploads/2023/07/Heyday-Strtegy-Executive-Communications-1024x1024.jpg)
Executive
Communications
Expand your brand to engage employees and delight customers.
![Heyday Strategy Services, Presentations](https://heydaystrategy.com/wp-content/uploads/2023/07/Heyday-Strategy-Presentations-1024x1024.jpg)
Presentation
Design
Take your presentation to the next level with powerful storytelling and design.
![Heyday Strategy Services, Digital marketing](https://heydaystrategy.com/wp-content/uploads/2023/07/Heyday-Strategy-Digital-Marketing-1024x1024.jpg)
Digital
Marketing
Leverage the latest social, paid, and web tools to reach your audience.
![Eden White, Heyday Strategy Founder and CEO](https://heydaystrategy.com/wp-content/uploads/2023/07/Eden-White-Heyday-Strategy-Founder-and-CEO.jpg)
Meet the Founder and CEO
About Eden White
I am a communications and marketing expert with 13+ years experience leading successful teams, delivering award-winning campaigns, and enabling operational excellence. I’ve led global storytelling initiatives for Microsoft and Deloitte and served clients across technology, healthcare, government, politics, and social impact.
I started Heyday Strategy because I love building brand experiences that connect with audiences and drive business growth. I’ve worn many marketing hats throughout my career, morphing me into a communications expert who understands how all teams, tools, and channels come together to deliver world-class storytelling. I’m a strategist, tactician, and big believer in making work fun.
Before starting Heyday Strategy, I led global communications strategy and operations for Microsoft Health & Life Sciences. Every day, I partnered with executives to produce storytelling campaigns and drive positive perceptions of Microsoft’s role in healthcare, spanning product launches, executive communications, and digital marketing.
Prior to Microsoft, I served as a senior communications advisor at Deloitte Consulting, delivering social media, paid media, and content strategy to high-profile clients with a combined reach of over 100M followers. I started my career at an award-winning political marketing agency, where I provided strategy, media planning and buying, visual design, and management. Throughout my consulting career, I’ve had the privilege of working with brands like Bill & Melinda Gates Foundation, Pivotal Ventures, Breakthrough Energy, Rock the Vote, Giffords, UltraViolet, MoveOn, Organizing for Action, U.S. Department of State, Federal Housing Administration, State of California, Salesforce, Okta, and more.
I have a B.S. in Public Relations and a B.A. in Political Science from the University of Florida. I now live in sunny San Jose, CA.